An excellent opportunity to acquire a fast-growing D2C wellness brand based in Bengaluru, specializing in nutritional gummies for daily health and wellness. The brand operates on a strong direct-to-consumer (D2C) model with a well-established online presence across its own website and leading marketplaces.The brand specializes in nutritional gummies, catering to modern consumers looking for convenient, effective, and tasty wellness solutions. With a strong online-first model, the business is already active across multiple high-traffic e-commerce platforms.The business has been built with a digital-first approach, offering products through its own branded website as well as leading national marketplaces. With five active SKUs and a ready operational setup, the brand is ideal for an entrepreneur, wellness company, or D2C aggregator looking to enter or expand in the nutraceutical space.

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The nutraceutical industry has multiple competing brands, indicating a mature and active market Despite competition, consumer demand for nutraceuticals continues to rise Gummy-based supplements are among the fastest-growing formats due to convenience and taste preference Strong opportunity for branding, niche positioning, and customer trust-building

Range of nutritional gummies formulated for daily wellness needs Products designed for easy consumption and high customer acceptance Direct sales through the brand’s website Marketplace sales via Amazon, Flipkart, and JioMart

High growth potential with structured digital marketing and brand awareness campaigns Scope to scale via performance marketing, influencer tie-ups, and social media promotions Opportunity to introduce new SKUs, combo packs, and subscription models Expansion into offline retail channels and health stores Increasing repeat purchases through loyalty programs

The founder intends to exit the business due to health reasons, creating an excellent opportunity for a buyer to take over a ready-to-scale wellness brand.

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