A well-established music company based in Ranchi, Jharkhand, is seeking funding to launch a new OTT platform as part of its backward integration strategy. The music company already has a robust distribution network across India and aims to leverage this new platform to enhance music releases and launches by providing a dedicated and controlled space for its content. The proposed OTT platform will serve as a key enabler for the music business, ensuring a streamlined approach to content distribution and audience engagement. The company requires funding to hire skilled professionals for app development, marketing, and operational support, as well as for the technical development of the platform. With this funding, the business envisions an annual turnover increase of ₹30-33 crores, alongside additional revenue generated directly from the OTT platform. This initiative represents a promising opportunity to capitalize on the growing digital content consumption trends while strengthening the music company’s market position. With an existing corporate office in Ranchi and a PAN-India presence, the business is well-placed to achieve significant growth in both the music and OTT sectors.

N.A

Yes, competition is there

OTT application which will serve as the added backward integration for the established music company

Very High Potential

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