A fully functional wafers, namkeen, and fryums production unit along with its trademark brand is available for takeover in Rajkot. The facility is equipped with modern machinery, a complete processing setup, and professional packaging systems, enabling smooth production without any additional setup cost. The unit produces wafers, namkeen packed items, and fryums through an in-house production facility, supported by advanced 4-head and multi-head packaging machines. Operating from a 6,000 sq ft rented space, it has an installed production capacity of 1.5 tons per 12-hour shift, currently utilizing around 1 ton per shift while operating only 15 days a month. About 90% of the revenue comes from contract manufacturing and job work, with 10–15% from own branding, supported by established distribution agency networks.

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The namkeen and fryums market in India is highly competitive, driven by strong consumer demand for affordable and flavorful snacks. Major brands like Balaji, Haldiram’s, Gopal, and regional players dominate retail shelves, while thousands of mid-size manufacturers operate in local markets. Despite the competition, the category continues to grow due to rising snacking habits, urbanization, and retail expansion through modern trade and quick-commerce platforms. Demand for hygienically packed, branded products is increasing, creating opportunities for well-positioned manufacturers. A niche brand with consistent quality, attractive packaging, and competitive pricing can still capture significant regional market share.

We offer a diverse range of high-quality snack products under the brand. Our product line includes traditional namkeen varieties, wafers, premium fryums, seasoned snacks etc. All products are crafted using carefully developed recipes, quality raw materials, and modern manufacturing processes to ensure consistent taste and hygiene. Along with manufacturing, we provide complete packaging solutions with professional designs, custom branding options, and bulk/contract manufacturing services. Our setup supports end-to-end production—from raw material processing to seasoning, frying, packaging, and ready-to-dispatch finished goods.

The namkeen and fryums industry offers strong growth potential due to rising snack consumption, expanding retail networks, and increasing preference for hygienically packed products. With modern trade, quick-commerce, and e-commerce platforms scaling rapidly, regional brands can quickly achieve wider visibility and distribution. The existing setup provides scope to introduce new SKUs, seasonal products, healthier variants, and private-label manufacturing, which are high-margin opportunities. With focused marketing, distributor onboarding, and strategic partnerships, the brand can expand beyond Rajkot into major Gujarat markets and nearby states. The plant’s capacity also supports significant scale-up without major additional investment.

The business is being sold due to a partnership bifurcation and differing future plans among the partners. Although the unit is fully operational and complete manufacturing setup, the partners have mutually decided to separate and pursue individual business directions. As continuing operations together is no longer feasible, the entire unit is being offered for urgent sale to ensure a smooth transition and allow the buyer to utilize its full potential.

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