New Delhi: Global beauty leader L’Oréal, in partnership with V3 Ventures and DSG Consumer, has invested ₹65 crore in the rising skincare brand Deconstruct. This strategic funding round also saw participation from established investors Kalaari Capital and Beenext. With this boost, Deconstruct aims to achieve ₹200 crore in revenue by the end of FY25.
has identified India as a critical growth hub. The nation's expanding population and growing interest in premium skincare have made it a prime market for the beauty industry. Notably, L’Oréal's professional products division considers India its fifth-largest global market, primarily catering to salon professionals.
The skincare segment is witnessing rapid evolution, with brands such as Mama Earth, Nivea, Nykaa, and L’Oréal dominating a 33% market share. Projections suggest this will surge to 42% within the next five years, highlighting India's appetite for innovation in beauty products.
Malini Adapureddy, the visionary behind Deconstruct, expressed her excitement, stating, This funding allows us to strengthen our mission of delivering gentle yet highly effective skincare solutions to customers worldwide.
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