Welcome to the new brand, a premium perfume and cosmetics brand redefining luxury in India and beyond. We are here to capture the fast-growing beauty market with high-quality, uniquely crafted fragrances and cosmetics that cater to modern consumers who demand both elegance and authenticity. The Opportunity: The Indian beauty and personal care market is projected to grow to $30 billion by 2027, with the fragrance segment experiencing a CAGR of 15%. Rising disposable incomes, increasing consumer awareness, and a shift toward premium products provide a massive opportunity. India's fragrance and cosmetics industry is at an inflection point, with a strong demand for homegrown luxury brands. Why Us? Unique & Premium Formulations: Our perfumes and cosmetics are developed using high-quality ingredients, offering long-lasting effects and luxury at an accessible price point. Brand Identity & Storytelling: the brand embodies sophistication, exclusivity, and a modern outlook that resonates with aspirational consumers. Market Positioning: We bridge the gap between affordability and luxury, creating products that rival international brands while maintaining a strong local identity. Sustainability & Ethical Sourcing: We are committed to eco-friendly packaging and ethical sourcing of raw materials, aligning with global trends in conscious consumerism. Go-To-Market Strategy: D2C Focus.

We seek investment in structured installments, ensuring optimal utilization of funds at every stage. This approach reflects our commitment to respecting each rupee invested while maximizing returns. Funds will be released in tranches aligned with key business milestones, ensuring accountability and efficiency. This staged investment model provides risk mitigation for investors while allowing us to scale strategically and deliver exceptional value.

We are seeking an investment primarily to scale production, marketing, and distribution.

Sustainability & Ethical Sourcing: We are committed to eco-friendly packaging and ethical sourcing of raw materials, aligning with global trends in conscious consumerism.

The brand has immense potential to become a market leader in India's luxury beauty segment. With the Indian fragrance and cosmetics industry projected to reach $30 billion by 2027, our premium yet affordable products cater to the growing demand for homegrown luxury brands. Our innovative formulations, strong digital presence, and strategic retail expansion will drive rapid market penetration. By leveraging influencer marketing and sustainable practices, we aim to build a loyal customer base. With high margins and scalability, the brand presents a lucrative opportunity for investors, promising exponential growth in a fast-evolving industry.

Founded by MBA graduates Aditi & Parvv, who returned from New Zealand after a decade to revolutionize the Indian consumer market.

Indian beauty and personal care market is projected to grow to $30 billion by 2027, with the fragrance segment experiencing a CAGR of 15% with competitors like Bella Vita, OG, The men company.

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