We are a specialized health-focused food company offering customized meal delivery services designed to meet medical nutrition and wellness needs. Based in Mumbai, we cater to clients across the city and nearby areas. Our core strength lies in providing scientifically designed and nutritionist-approved meal plans tailored for specific medical conditions such as renal health, diabetes, cancer care, and IBS, along with general wellness and lifestyle-focused diets. Every meal is freshly prepared using high-quality ingredients, ensuring both taste and nutrition. We work closely with certified nutritionists to create recipes that support individual health goals and medical requirements. With increasing awareness and demand for healthy, condition-specific diets, our service addresses a growing market need by combining medical expertise with convenient meal delivery.

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Competition & Market Analysis 1. Market Overview The Indian health & wellness food market is growing rapidly, expected to cross ₹65,000+ crore by 2030 (CAGR ~10–12%). Rising lifestyle diseases (diabetes, cancer, kidney ailments, IBS, obesity) are creating demand for disease-specific and preventive nutrition. Corporates, hospitals, and wellness centers are seeking customized food partnerships to cater to employees and patients. 2. Direct Competitors (Disease-Specific & Wellness Meals) Eat.Fit (Cure.fit) – Focuses on calorie-counted meals and fitness tie-ins, but limited in disease-specific offerings. Food Darzee – Personalized keto and low-carb diets, but not strongly medical-condition focused.

1. Disease-Specific Meals Tailored meal plans designed for patients with medical conditions, created by nutritionists. Renal Diet Meals Diabetic-Friendly Meals Cancer Care Nutrition (colon, esophageal, etc.) IBS & Gut Health Meals Cardiac Care Meals 2. Wellness & Lifestyle Meals Daily healthy meal boxes for overall wellness and preventive care. Weight Management Plans Immunity-Boosting Meals Balanced Nutrition Meal Boxes Snacks & Beverages Wholesome, nutritionist-approved options for in-between meals. Healthy Snacks (roasted seeds, nut mixes, millet munchies) Salads (protein-rich, millet-based, continental, and Indian fusion) Soups & Juices (vegetable soups, detox juices, smoothies) Raitas, Puddings & Chia-Based Bowls

Growth Potential 1. Industry Growth Drivers Rising Chronic Diseases: Over 77M+ diabetics, 200K+ new kidney failure cases annually, and 1.4M+ new cancer cases each year in India → consistent demand for disease-specific meals. Preventive Healthcare Boom: Indians are spending more on wellness, nutrition, and fitness, projected to grow at double-digit CAGR (10–12%) till 2030. Corporate Wellness Spending: Corporates allocate ₹12,000–₹20,000 per employee/year for wellness; meal partnerships are a scalable entry point. Government Push: Initiatives around millets, preventive healthcare, and Ayushman Bharat create scope for specialized nutrition.

We are starting with a new tech based business, and unable to handle the current business.

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