Anveshan, a Bengaluru-based health food startup, has raised ₹48 crore in funding led by DSG Consumer Partners, Force Ventures, and others. The company plans to use the capital to boost manufacturing, expand its product range, and scale its Direct-to-Consumer (D2C) distribution.
Founded in 2019 by IIT alumni Prashant Pawar, Palash Agrawal, and Anukalp Prakash, Anveshan offers clean-label, traditional products such as cold-pressed oils, A2 ghee, and natural sweeteners. The brand’s unique farm-to-fork model sources directly from farmers and uses age-old Indian processing techniques to ensure purity and nutrition.
The latest investment will help Anveshan enter new categories like Ayurvedic health supplements and functional superfoods, while strengthening its rural sourcing network and tech-enabled supply chain.
As India’s health food market heads toward a projected $30 billion valuation by 2026, Anveshan is positioned to tap into growing consumer demand for authentic and traceable food products. Backing from experienced investors like DSG—known for supporting Veeba and Raw Pressery—adds further momentum to its growth.
This funding milestone reinforces Anveshan’s status as one of India’s most promising D2C wellness startups, committed to sustainability, quality, and consumer trust.
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